Fanatics Commerce announced the appointments of three new executives on Jan. 31. Fanatics Commerce is the design, manufacturing and selling arm of Fanatics Inc., which sells 1.5 million sports-related SKUs across more than 1,000 different brands.

Fanatics ranks No. 57 in the Top 1000. The Top 1000 database is Digital Commerce 360’s ranking of the largest North American online retailers by web sales.

Fanatics new appointees

The retailer appointed Stephen Dowling as president of the international segment. Dowling is tasked with growing the company outside of North America, based out of Fanatics’ Manchester, United Kingdom, office. Fanatics operates more than 80 offices, manufacturing facilities, and fulfillment centers around the world, with a recent push for international development, it said.

Dowling joined Fanatics from Adidas, where he had worked since 2017, according to his LinkedIn profile. Since 2021, Dowling served as senior vice president of digital growth at Adidas, overseeing a $5 billion direct-to-consumer ecommerce business. Previously, he worked as the global head of direct-to-consumer ecommerce at Unilever.

Adidas ranks No. 16 and Unilever ranks No. 68 in the Top 1000 Europe database.

The retailer also appointed Valerie Love as chief people officer. Love previously worked as senior vice president of human resources at The Coca-Cola Company and held HR positions at Johnson & Johnson (No. 371 in the Top 1000) and General Motors.

Justin Tsai will lead Fanatics Commerce in the newly created chief product officer role. Tsai was previously an operating executive at technology investment firm Silver Lake. Prior to that role, he spent nearly eight years in product management and growth at GoDaddy.

Fanatics Commerce CEO on the news

“I am thrilled to welcome Stephen, Valerie and Justin to Fanatics Commerce, all of whom will play an invaluable role as we work toward elevating the experience of being a fan across all corners of the world,” Fanatics Commerce CEO Andrew Low Ah Kee said in a statement. “All three are highly regarded executives who bring a wealth of knowledge, expertise, and energy to the Fanatics Commerce business that will help propel us into our next chapter.”

All three appointees will report to Low Ah Kee, who became CEO of Fanatics Commerce in September 2023. He joined from real estate ecommerce platform OpenDoor and previously worked at GoDaddy. Low Ah Kee replaced former Fanatics Commerce CEO David Mack, who retired in August.

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