From the pre-Black Friday frenzy to Cyber Monday madness, these five days are a rollercoaster. And they are retail’s busiest shopping days of the year —both online and offline. Our expert team of researchers and editors broke down exactly how consumers conquered Cyber 5.

Understanding these spending (and discounting) habits is critical for online retailers, especially if they want to learn what went right —and wrong — before the next busy shopping season comes around.

In addition to 20+ charts and graphs, this report includes analysis on these Cyber 5 insights, written by Digital Commerce 360 editors:

  • Cyber 5 online sales grow 7.8%
  • Online retailers share how Black Friday and Cyber Monday really went
  • 92% of top online retailers offer Cyber Monday promotions
  • Holiday online traffic data shows who shopped for what
  • Amazon gains Cyber 5 traffic share from other top retailers
  • Consumers embrace buy now, pay later during Cyber 5
  • Online holiday shoppers boost record overall Cyber 5 results

Compliments of:, Worldpay, Melissa


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