Total sales for Global Industrial grew only modestly in the second quarter. But the company did hit a digital milestone.

Global Industrial is a distributor of industrial and maintenance, repair, and operations (MRO) products. It sells primarily to small businesses.

Global Industrial sales

“Within our ecommerce channel, digital transformation continues as we enhance the product shopping experience and optimize our digital marketing,” CEO Barry Litwin told analysts on the second quarter earnings call. “This resulted in improved wet sales performance as the quarter progressed, with ecommerce growing to more than 60% of total sales transactions.”

For the quarter ended June 30, total sales for Global Industrial grew to $325.8 million. That’s up 2.3% from $318.5 million in the second quarter of 2022. Net income was $21.5 million compared with $23.8 million in the prior year.

“Our direct sales channel remains soft year over year, primarily on cautious purchase behavior within certain segments of our customer base and lower average order value,” Litwin said. “As we look to further accelerate customer acquisition and growth, we expect increased sales and marketing investment in the second half of the year as we implement targeted campaigns and engagement efforts.”

For the fiscal first half, Global Industrial total sales decreased to $599.6 million. That’s down 1.2% compared with $607.1 million in the previous fiscal year’s first half.

Percentage changes may not align exactly with dollar figures due to rounding.

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