Wayfair announced Tuesday that its generative artificial intelligence (AI) application Decorify is now available on the Apple Vision Pro. The launch came less than a week after Apple began selling the $3,499 augmented reality (AR) headset.

The app uses generative AI to virtually redesign different areas of the home with pieces from Wayfair’s catalog, the home furnishing retailer said.

Wayfair is No. 10 in the Top 1000, Digital Commerce 360’s ranking of the largest North American online retailers. Apple ranks No. 3.

Wayfair’s Vision Pro app

The retailer says Decorify is a way for consumers to see their living spaces redesigned. To start, users upload photos of their rooms or use stock photos. Next, they can select from decor styles, including bohemian, mid-century modern and industrial design. Decorify then redesigns a room in the corresponding style, using items Wayfair sells. 

“We constantly evaluate new and existing channels and technologies to explore how we can improve the home shopping experience for our customers,” Wayfair chief technology officer Fiona Tan said in a statement. “Apple Vision Pro represents an innovative new way for shoppers to style their rooms and experience our catalog directly in their homes. We can’t wait to learn how our customers use Apple Vision Pro to explore their spaces and find their perfect item.”

Wayfair released Decorify, an app for the Apple Vision Pro.

Decorify uses spatial computing to display pieces of furniture in 3D and scaled to size, so consumers can experience a realistic sense of how the object would look in that space, Wayfair said. Within the app, users can move and reorient pieces, too.

“We have long believed spatial computing is the next evolution of computing where information is not bound by the 2D screen, and the space around you becomes an integral part of your experience,” said Shrenik Sadalgi, director of research and development. “We’re excited to continue our journey exploring and defining new techniques, interfaces and paradigms in the spatial computing era. With Wayfair Decorify for visionOS, you can capture a photo of your space, reimagine it as multiple spatial-designs, and then make it a reality — all within seconds.”

Wayfair first announced Decorify in July 2023 for use on desktop and mobile browsers. The new version will be available in the visionOS App Store.

Other Vision Pro retail apps

Wayfair joins other retailers who have introduced Vision Pro apps to facilitate virtual stores and omnichannel experiences. Among them, Lowe’s (No. 12 in the Top 1000) also introduced a home design use case for the new headset. The hardware and home improvement chain’s Style Studio app allows Vision Pro owners to choose from preset kitchen designs created by stylists, or create custom designs from their own selections of materials, fixtures and appliances.

In other categories, J. Crew (No. 85 in the Top 1000) released a virtual closet app. That experience encourages customers to style outfits on a virtual mannequin with input from stylists. E.l.f. Cosmetics (No. 951) took a slightly different approach. Vision Pro users can use its app to purchase e.l.f. products with Apple Pay and take part in paint-by-numbers activities and guided meditation.

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