Bloomreach wants to make online shopping more like the personalized experience shoppers get in conversations with in-store sales reps.

Today, the company said it took a significant step toward that goal by acquiring Radiance Commerce, an “enterprise-grade conversational commerce” platform powered by generative AI.

“Bloomreach is fully invested in an AI-driven future  ecommerce, and Radiance Commerce is critical in helping us bring that future to life,” Raj De Datta, Bloomreach co-founder and CEO, said in announcing the acquisition. He added that Radiance will help to further develop the Bloomreach Clarity “AI-powered conversational shopping” product and make it available to businesses worldwide.

Vikas Jha, Radiance’s founder, said the two companies are “perfectly aligned” as AI-powered commerce application developers to further the advancement of conversational shopping technology. Jha is listed on his LinkedIn page as vice president of engineering, conversational commerce, at Bloomreach, and the former CEO of Radiance.

The companies did not say what Bloomreach is paying to acquire Radiance.

Bloomreach’s other products include:

• Engagement, a marketing automation platform.
• Discovery, an ecommerce search application.
• Content, a content management system deployed with headless technology to make it independent of but integrated with the commerce engine.

Bloomreach has a client base of more than 1,400 global brands, including Williams-Sonoma, Bosch, Puma and Marks & Spencer.

Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. [email protected].

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