Recognizing India as an emerging B2B and retail ecommerce market, startup ecommerce technology provider Rupyz is developing its software-as-a-service platform for helping brands distribute their products through an omnichannel strategy.

Dhaval Radia, CEO, Rupyz

“Our commitment is to unlock the full potential of India’s B2B ecommerce and supply chain,” says Dhaval Radia, co-founder and CEO.

Rupyz recently received $1.2 million in seed funding from venture capital firm Merak Ventures, which says it focuses on “sector-agnostic, early-stage” investments, and other angel investors.

In announcing the funding, Merak noted that “numerous Indian small and medium businesses face significant obstacles in maximizing their growth potential due to inadequate digital commerce capabilities. This gap is particularly concerning in an era where B2B commerce is not just an advantage but a necessity.”

Merak added, “Rupyz brings its integrated SaaS solution to enable these businesses to have an omnichannel interface to automate and scale their existing offline and online distribution.

Rupyz focuses mostly on companies in the food, personal care, lifestyle and fast-moving-consumer-goods (FMCG) industries. It says it caters to a network of 85 brands and more than 6,500 distributors and 250,000 retailers.

The company also says it expects to onboard over 3,000 businesses to its platform over the next 12 to 15 months. It adds that a broad shift to a new generation of leaders of family-owned businesses in India is fostering a shift to digital commerce.

Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. [email protected].

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