Live Ecommerce Webinars – Digital Commerce 360

How to accelerate a winning B2B ecommerce strategy: Tools, tactics & examples

Megan Veltman — Tue, 23 Jan 2024 21:54:01 +0000

Today’s business buyers demand excellence in personalized commerce anytime, anywhere, through any channel. And they expect manufacturers and distributors to deliver them superior user experience. But B2B sellers must deploy new ecommerce strategies and technology to generate a uniquely helpful experience that attracts and keeps customers. This brave new world of connected ecommerce means complex B2B organizations need to engage digital-first and traditional customers in new and better ways.

Fast on the way out are old, unconnected computer systems, dysfunctional databases, and manual programs that don’t generate recurring B2B ecommerce sales and sustain customer loyalty. Instead, winning B2B organizations use new applications and services such as artificial intelligence, dynamic pricing, personalization, sustainability, and other emerging digital technology and strategy to meet — and exceed — buyer expectations.

The webinar will provide attendees with the insights to start building or accelerating an ecommerce strategy that:

Generates higher sales and profits.
Attracts and retains loyal customers.
Gives B2B buyers a transparent, personalized and omnichannel purchasing experience that helps them do their jobs better.
Develops a digital technology infrastructure for more efficient and productive operations for both internal and external stakeholders.

Sponsored by:

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B2B Commerce 2024: The Big Trends and Actionable Insights

Winnie Lee — Wed, 06 Dec 2023 17:01:11 +0000

What are the big trends shaping B2B Commerce in 2024—and what are the actions smart organizations are taking for the year ahead. Join us for an informative webinar that sifts through the hype to help you make the right B2B Commerce decisions in 2024.

For sure AI is on the list — but it’s also about critical technologies like inventory management, search/discovery, and platform infrastructure.

Learn from our panel of experts—and ask live questions:

What does 2024 bring that we either didn’t really get to in 2023 or it is just emerging?
What is the key factor in evaluating platform function? Search, PIM, or platform—what should you be focused on?
Is AI Integration a Game-Changer for B2B E-commerce, or Just Hype?
Native mobile apps in B2B – is the juice worth the squeeze?
Who is truly ready for a composable technology architecture in 2024, and who would be better off sticking with the “monolith”? Why?

Sponsored by:

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How mature is your ecommerce search – are you ready for AI?

Winnie Lee — Mon, 04 Dec 2023 15:10:22 +0000

Are the products that your customers need as easy to find in your ecommerce store as your competitors? In today’s full tilt pace of online and mobile shopping, flawless search experiences can make or break the connection between looking and buying. Join industry search experts, Erik Hatcher, Staff Developer Advocate at MongoDB, and Phil Lewis, co-founder and CTO at Pureinsights, to discover:

• What is the Search Maturity Matrix, and which capabilities are your organization missing to achieve better results
• How retailers are building smarter search applications with AI
• What’s possible with MongoDB’s new Vector Search offering

Sponsored by:

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Better, Faster, Easier Order Management Built for B2B

Winnie Lee — Fri, 06 Oct 2023 19:51:44 +0000

While digital transformation unfurls on B2B businesses; there is growing demand for capabilities around real-time inventory availability, accurate order promise dates, managing complex order orchestration and fulfillment flows. B2B Customers expect order experiences that mirror the experiences they have as a consumer, but the technology stack just doesn’t fit the bill. Join this discussion about a new wave of technology that is built to address the unique needs of B2B order execution. We’ll discuss how you can improve customer experience and growth by accelerating onboarding, optimize fulfillment costs, accurately placing inventory, and reacting quickly to disruptions across the supply chain.

Sponsored by:

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Build a Breakthrough Retail Media Strategy for the Holidays

Winnie Lee — Thu, 21 Sep 2023 21:17:30 +0000

Retail media is expected to continue to be the fastest-growing segment of digital advertising in the coming years, according to eMarketer. And as the holiday hustle approaches, dialing into strategies that engage consumers and produce results becomes more important than ever.

The ultimate retail media strategy? Crafting a winning retail media formula for your business — then plugging it into other marketplaces as your reach grows. Find out more in our upcoming webinar with Vice President of Digital Marketing Strategy Link Walls.

In Build a Breakthrough Retail Media Strategy for the Holidays, Link will share specific scenarios in which brands struck the right balance in their retail media efforts. He’ll also discuss:

Recent shifts in the landscape that you need to adjust for this holiday season
How to increase your retail media efficiency and return on ad spend
Recommendations for advertising on Amazon, eBay, Walmart and other retail media networks

Join us and gain best practices to make this your most successful holiday season yet.

Sponsored by:

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“Must-Have” AI Enhancements To Accelerate Your Ecommerce Business For 2024 And Beyond

Megan Veltman — Wed, 13 Sep 2023 20:51:13 +0000

The worlds of B2B ecommerce and digital marketing technology have never changed faster. Today, the top priority for any size B2B organization is serving increasingly growing numbers of digital-first customers. But to better serve digital buyers, digital marketers as well as ecommerce business and technology leaders should take a deeper look at how AI can accelerate their business more than ever before.

To accomplish that requires understanding composable commerce, your multi-modal custom journeys, and when and where to use AI applications such as generative AI to drive the biggest impact.

Join us for this groundbreaking online seminar featuring thought leaders and ecommerce practitioners to break down the key to the “must-have” AI enhancements to accelerate your ecommerce business for 2024 and beyond, including:

How to generate and use insights from vast amounts of unstructured data both internally and externally using generative AI.
Strategies to enrich and enhance catalog and content throughout the customer journey using generative capabilities.
How to enable more interactive conversational experiences and supercharge your offsite and onsite search.
Learn how composability can be used to make your ecommerce operation more agile and future proof to take advantage of the latest technology available.
Learn about how AI can be used to drive more productive and continuous personalization for customers as they traverse modalities across web, chat, phone, mobile apps across a single or multiple devices / channels.

Sponsored by:

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Salesforce Shopping Trends of Today & GenAI Customer Expectations of Tomorrow

Winnie Lee — Thu, 07 Sep 2023 15:39:18 +0000

The potential of Generative AI tools, like ChatGPT, in Ecommerce has garnered increasing interest from industry leaders. But what does Generative AI truly mean for Ecommerce, and how can you separate the genuine opportunities from the hype?

Join us for an insightful conversation focused on the current Ecommerce landscape, navigating the hype, seizing genuine opportunities amidst the noise, and maximizing the tangible value of Generative AI. Discover how to achieve ROI by identifying and distinguishing between quick wins, distinctive use cases, and transformational initiatives. Don’t miss this opportunity to demystify the hype and harness the true power of AI in Ecommerce.

Pedal to the Pixel: Mecum’s Shift to Automated Image Workflows Improved Customer and Employee Experiences

Winnie Lee — Tue, 05 Sep 2023 15:22:23 +0000

Join us as we take a deep dive into the digital asset transformation journey of Mecum, the world’s largest collector car auction house, powered by Cloudinary’s Image and Video Technology Platform. Discover how Mecum, managing nearly 2 million high-quality images, harnessed Cloudinary’s visual media APIs and modern digital asset management to supercharge their web presence and streamline visual content workflows.

During this webinar, Shelby Britton of Cloudinary and Cade Cannon of Mecum will delve into how Mecum:

Modernized its digital experience tech stack.
Overhauled its digital image workflows to save 2,000 hours.
Reduced Google Ad campaign launches to 1/100th of the previous time to market.
Improved webpage load speed by 2x.
Automated user-generated content (UGC) workflows allowing teams to operate with enhanced agility.

Mark your calendars for September 28th, and gear up to uncover the strategies and methodologies that propelled Mecum’s digital ascent. Seize this opportunity to gain insights and tools to elevate your brand’s digital visual experiences.

Sponsored by:

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How to use AI to create customer-centric discovery experiences and drive sales

Winnie Lee — Fri, 01 Sep 2023 17:20:12 +0000

Learn how to deliver discovery experiences on a global scale to increase customer satisfaction, drive retail sales and reduce buyer’s remorse, and uncover critical insight into customer preferences and needs by using AI product discovery.

Sponsored by:

The post How to use AI to create customer-centric discovery experiences and drive sales appeared first on Digital Commerce 360.

Optimizing the e-commerce payment experience

Megan Veltman — Thu, 31 Aug 2023 17:35:38 +0000

Merchants and consumers want an easy and secure online payment experience at checkout. If the process is difficult, merchants risk losing the sale. Trust is essential.

Join us to discuss the results of Digital Commerce 360’s survey, “Optimizing the E-commerce Payment Experience,” where merchants said their customers abandon carts when they are asked to enter their credit card information at checkout.

Join Veronica Correa Janssen, Global Head at Elavon Labs, James Anderson, Managing Director at Paze, and Gretchen Salois, Managing Editor, Editorial Content at Digital Commerce 360 as they discuss:

How merchants can reduce friction and eliminate steps during the checkout process.
Research that indicates financial-institution-offered digital wallets provide security without adding more transaction fees for merchants.
Why merchants benefit by providing customers with the payment options they want at checkout.
Why consumers trust their banks more than other providers to offer a digital wallet.

Sponsored by:

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