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How will online retailers conquer the cookie apocalypse?
How will online retailers conquer the cookie apocalypse?
Ecommerce internet cookies have been sweet for online retailers, advertisers and ad firms. But treat time might be over. Cookies help marketers find and keep customers by knowing their preferences, and they tell marketers with precision whether an ad campaign is working. But a growing array of privacy advocates, legislators and regulators find cookies leave a distinctly sour taste. […]