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Why wacky ads work on TikTok, while sober is better for Facebook
In early June, apparel retailer Mexicali Blues had its most successful post on TikTok yet. One of its store employees posted a nine-second video showing different ways to wear one of its ponchos. Within 24 hours, the post received 50,000 likes and generated 100 sales of that garment on its ecommerce site, MexicaliBlues.com. Jacqui Segura, […]