How online apparel retailers compare to other top online merchants
April Berthene|
Of the 242 apparel merchants in the Top 1000, almost half are consumer brand manufacturers, with 118 of this merchant type. 61 retailers are web-only, 59 are retail chains and four are direct marketers.
Web-only merchants were the fastest-growing merchant type in 2021, and are projected to be the fastest in 2022, with 18.5% growth in 2022. In both years, retail chains are the slowest growing, increasing web sales 11.1% year over year in 2021 and with projected 2.1% growth in 2022.
Overall, apparel merchants have a median average ticket of $142 compared with the overall Top 1000 at $158.
Apparel merchants also have a median conversion rate of 2.7%, compared with the overall Top 1000 at 2.8%.
Top 1000 apparel retailers are leaders when it comes to offering services for shoppers.
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