Cyber Monday is meant to be the day for online shopping promotions, even at the end of an already shopping- and deal-heavy Thanksgiving weekend.

In Digital Commerce 360’s panel of 100 online retailers from the 2023 edition of the Top 1000, 92.0% of retailers surveyed offered promotions of some kind on Cyber Monday, which fell on Nov. 27 this year. That’s up from 79.5% during a control period about two weeks prior.

Among those retailers, 84.8% specifically offered Cyber Monday promotions. 6.5% still displayed Black Friday promotions, and 2.2% had already begun looking ahead with Christmas promotions.

Cyber Monday promotions run deep

Most retailers offering Cyber Monday promotions (87.0%) took a percentage off their product prices. Nearly half (44.6%) offered more than one type of discount, such as BOGO (buy one, get one), a gift with purchase, or a dollar amount off. During the control period, though, 96.1% of retailers offered a percent off their prices. And nearly double the number of retailers offered a dollar off during the control period (37.3%) when compared to Cyber Monday itself (19.6%).

More retailers offered BOGO promotions during the control period this year (11.8%) than on Cyber Monday (7.6%). Conversely, more retailers offered a gift with purchase (4.3%) or free shipping (25.0%) as Cyber Monday promotions than during the control period (2.9% and 17.6%, respectively).

Just as more retailers offered percent-off promotions during the control period, the percentage discounts were also larger during the control period. During the control period, the minimum retailers offered was 10% off product prices. On Cyber Monday, that was down to 3%.

Similarly, during the control period, the maximum was 90% off product prices. On Cyber Monday, that went down to 85%.

In the case of both the control period and Cyber Monday, the median smallest discount on a site was 25% off product prices. Also in both cases, the median largest discount on a site was 50% off product prices.

How were Cyber Monday sales compared to last year?

The 92.0% of paneled retailers offering promotions this year tops 2022’s 89.0%. Of those 89.0%, however, 80.9% tied their promotions specifically to Cyber Monday (which compares with the above-mentioned 82.5% this year).

When it comes to fulfillment, 67.0% of retailers offering Cyber Monday promotions this year also offered free shipping on their homepage. That’s practically the same as last year, when 66.0% of comparable retailers offered free shipping in some capacity. This year, though, 25.0% offered free shipping tied specifically to their Cyber Monday deals.

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